David Saric, of Insurance coverage Enterprise, sat down with to Vijay Rengarajan, director of product administration, EZLynx, to discuss why companies battle with managing all of the transferring elements included in a sale whereas sustaining sturdy buyer relations and the way EZLynx may help.

Being a dealer or proudly owning an company can include the battle of managing each gross sales and buyer relations for a number of causes, in accordance with Vijay Rengarajan (pictured), EZLynx’s director of product administration.

“First, the trade is fiercely aggressive, making it troublesome for companies to face out and entice purchasers, and plenty of of them don’t know the place to begin or what is going to take advantage of important impression,” he mentioned.

“Second, insurance coverage merchandise are intricate, they usually require a deep understanding of laws, pointers and danger evaluation which takes time and may overwhelm brokers.”

Moreover, gross sales, advertising and buyer relationship administration also can require sturdy methods that may be very useful resource intensive.

“Many companies have restricted monetary sources, manpower, and experience to put money into these initiatives,” Rengarajan added.

What are companies searching for to do enterprise higher?

Having spoken with varied companies over time, Rengarajan famous how “we all know they need simplified gross sales processes and workflows that save time and cut back guide duties. That’s at all times first for any measurement firm.”

Moreover, they’re additionally searching for intuitive, user-friendly technical options to assist them succeed at their job. These embody:

• Strong buyer relationship administration options to trace interactions and tailor providers.
• Efficient lead era instruments to determine and seize potential purchasers.
• Seamless integration with current programs, akin to coverage and company administration programs.
• Insightful analytics and reporting capabilities to trace gross sales efficiency and determine areas for enchancment.

Responding to consumer issues

Heeding the calls of purchasers to create extra seamless, simplified but refined instruments to reinforce an company’s competencies, EZLynx set to work on a UI replace to its Gross sales Middle.

“The EZLynx Gross sales Middle replace was pushed by our recognition of the essential function efficient lead administration performs in serving to brokers develop their enterprise,” Rengarajan mentioned.

“By offering extra visibility into the gross sales pipeline and providing tailored instruments for lead administration, we aimed to allow brokers to promote extra successfully and shut extra offers.”

Elsewhere, the EZLynx workforce needed to leverage cutting-edge processes so brokers may maximize the worth of their company administration system at each stage of the shopper journey.

1. A contemporary card-based view tailor-made for insurance coverage producers
2. The brand new interface provides ‘drag-and-drop’ performance, enabling seamless development of alternatives by the gross sales pipeline
3. Producers can now customise seen knowledge, together with new fields, to refine their gross sales method and supply personalised service

EZLynx simplified gross sales levels with fewer standing choices, intuitive shade coding, and up to date terminology to align with producers’ workflow.

The corporate has additionally launched a devoted space to handle ‘not closed’ alternatives, guaranteeing no lead goes to waste and permitting for environment friendly follow-up as X-dates method.

“These updates empower producers with an intuitive platform designed to maximise effectivity and effectiveness in at the moment’s aggressive insurance coverage market,” Rengarajan mentioned.

Complementing the prevailing capabilities of the Gross sales Middle

Updating the Gross sales Middle didn’t come on the expense of its core capabilities, however fairly, as a complementary extension attuned to the heart beat of companies’ wants.

“The modernization enhancements have been designed to work with current capabilities akin to prospecting/lead import and reporting,” Rengarajan mentioned.

“Moreover, we’ve ensured that communication options like texting and e-mail campaigns inside the Gross sales Middle combine easily with the brand new card view.”

Collaboration options, akin to process era inside the company, proceed to perform successfully alongside the brand new enhancements.

It took 15 months from conceptualization to implementation, together with six months of discovery to know person wants, construct a method, and develop a roadmap, adopted by three quarters of product improvement to convey it to market.

This was adopted by an iterative method that delivered updates to the market each quarter.

“This allowed us to collect suggestions from customers and make steady enhancements primarily based on their enter, guaranteeing that the ultimate product met their evolving wants and preferences,” Rengarajan mentioned.

Study extra about EZLynx and its reimagined UI right here.