In Could, Nitrogen rolled out a device that enhances human capabilities for shopper communication, content material creation, analysis and extra.

“Synthetic intelligence can shorten the time to do issues that you just’re already doing,” Craig Clark, chief advertising and marketing officer of Nitrogen, instructed ThinkAdvisor in an interview.

Nitrogen AI, a digital advertising and marketing content material assistant, as the corporate dubbed it, initially was powered by OpenAI’s GPT-3.5 Turbo, now upgraded to GPT-4.0.

The device stems largely from a survey of 1,000-plus monetary advisors that the corporate performed final spring. 

It discovered that “companies which are rising at a hyper-growth price — 21% yearly — actively market their companies and providers. 

“They create plenty of engagement mail,” Clark mentioned within the interview.

Now, greater than 600 advisors are utilizing Nitrogen AI, obtainable to the agency’s prospects by subscription.

“AI provides you time again, permitting you to do advertising and marketing at scale,” Clark mentioned. It permits advisors to “attain out to shoppers extra typically and extra constantly.”

Nitrogen’s AI device can create first-draft content material of promoting letters and newsletters, as an example, which the monetary advisor then edits and customizes.

An fascinating function, Clark mentioned, is “tone customization,” which personalizes the advisor’s fashion or model.

“Some companies or people need to current a very conservative, staid form of perspective of their advertising and marketing communications,” he added. “Others is perhaps speaking with, say, tech firm CEOs who would possibly admire a little bit lighter tone.”

On the drafting board is one other main use of Nitrogen AI: serving to advisors prepare for shopper and prospect conferences.

“Our analysis finds that an enormous period of time is spent on assembly preparation,” Clark mentioned. “So shortening that may be useful when it comes to rising shopper satisfaction and getting extra referrals.”

ThinkAdvisor not too long ago interviewed Clark, who was talking by cellphone from British Columbia, Canada, the place he’s based mostly. Listed below are excerpts from the interview:

THINKADVISOR: Are you able to describe Nitrogen AI?

CRAIG CLARK: It’s not an e-mail advertising and marketing engine or a advertising and marketing program. It’s a content material assistant to assist advisors develop content material to ship by means of e-mail or social media or different channels they could use in advertising and marketing.

It generates first-draft content material you’ll be able to personalize. It takes the job of making advertising and marketing from agonizing hours and days right down to just some seconds.

And the advisor can put their very own spin on it.

Can advisors simply say to it, “I need to write a advertising and marketing letter to my shoppers”?

They actually might try this. We’ve skilled [this tool] on monetary advisor content material we’ve produced over time.

So the advisor might say, for instance, “I’d wish to create an e-mail on [subject], and I need to enchantment to younger [prospects] in Memphis.”

Our device will arrange that e-mail in seconds.

However it creates solely the primary draft. So the advisor must edit it earlier than sending it out?

That may be our steerage. For certain, you’d need to learn it and really probably customise it and tailor it to a sure scenario.

There might even be a compliance layer that should evaluate it earlier than you ship it to shoppers.

Please clarify the way it permits customers to pick out a tone of voice for his or her communication.

It’s very a lot a couple of private fashion or model. Some companies or people need to current a very conservative, staid form of perspective of their advertising and marketing communications.

Others is perhaps speaking with, say, tech firm CEOs who would possibly admire a little bit lighter tone.

How does your device obtain that?

It chooses totally different phrases and totally different combos of phrases. If the subject is retirement financial savings, say, it would [generate] totally different examples based mostly on the diploma of conservatism that you just need to have within the draft.